Discovery
Data Systems, inc
12572 Westmont Dr., Moorpark, CA 93021
(805) 529-1325 (voice/cell) (805)
523-8153 (fax-24/7) e-mail:
Barry Wroobel(Site
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Chapter 6. Reference or hype. (note: Set the left and right
printer margins to 0.25" for printing)
There is a new class of websites
emerging, and a new sales approach that web developers are using.
It goes something like: "We will make you a really flashy site
with all the bells, pops, sound effects, animation, and every other
effect that you can put into a website." They are claiming
that they will produce superior graphics and animation that will
really dazzle your visitors. That may be wonderful if you are entering
your website in a "dazzle me" competition. But before
you start adding all this hype to your site, ask yourself some basic
questions. Put yourself in your visitor's place. Forget that it
is your site. Then ask yourself, "Why did this person come
to my site?" "Will making this visitor wait for additional
download time of the dazzling graphics fulfill the reason that they
came to my site any better than a simple picture and some limited
text?" If the answer is yes, then by all means, make it scream!,
otherwise STAY IN REALITY! For business purposes, your website is
not to make you feel good about your site. Its' purpose is to make
your customers feel good about doing business with you! Leave your
pride and vanity somewhere else when you design your site.
(805)
523-8153 (fax-24/7)
