So
you are going to get a website,
The "Shoulds" and the "Shouldn'ts"
(Web Marketing Outline for Businesses)
What's
so hard about making a website anyway ? A little Java, some fancy
borders, lots of pretty graphics, you're done ! Right ?
Wrong !
As
fast as businesses realized the reach of the Internet, the novelty
was gone. Having a web presence today has become almost as commonplace
as having a telephone and fax. With very few exceptions, any business
dealing with the open market, needs to be visible on the web. The
Internet is the equivalent of having a giant magazine that covers
almost every interest imaginable. This is a huge magazine, that
is published hourly, and has over 1 billion pages! Unlike any other
medium, it makes very little, or no distinction between the big
boys and the startups!"
The
time for fancy Web pages with pretty pictures came and went like
a flash! Remember when color print advertising made you the big
boy on the block? Well fancy graphics are everywhere and it does
not tell anyone anything about who your are on the Internet. Companies
big and small are finding out that having a website is not a sure
fire way to make a fortune. Today, almost every single web business
is finding that making a web business successful requires the same
old marketing tools as any other business. A product on the shelf
and a website does not mean "they will come!". Further,
it takes more to build a good website than hiring a good programmer.
Many companies are finding out the hard way it is more important
to design their website based on good
marketing and worry about
technical "stuff" later.
So,
"What's so hard about making a website anyway?" A website
is no different than any other marketing tool. Getting the point
across has always been paramount. The Internet is no different!
Many web designers are marketing themselves as being able to build
in all the "bells and whistles" you could dream of. I
guess if you are selling Internet bells and whistles, this is great.
But for the rest of us, this can be a disaster. It is the same as
asking a carpenter to build you a house. All carpenters can nail
boards together. But unless you start with a clear marketing goal,
and a good plan to fill a specific need, you mainly get a pile of
boards nailed together.
1. Internet Background - Rapid Expansion
- High Points In History.
Time Line Info courtesy http://info.isoc.org/guest/zakon/Internet/History/HIT.html
1957
US forms the Advanced Research Projects Agency (ARPA)
1961
Leonard Kleinrock First paper on packet-switching (PS) theory
1967
First design paper on ARPANET published by Larry Roberts: "Multiple
Computer Networks
and Intercomputer
Communication
1969
ARPANET commissioned by DoD for research into networking
Node 1:
UCLA (30 August, hooked up 2 September)
Network
Information Center (NIC)
1972 Ray Tomlinson
(BBN) modifies e-mail program for ARPANET where it becomes a quick
hit.
The @ sign was chosen from the punctuation keys on Tomlinson's Model
33 Teletype
for
its "at" meaning (March)
Larry
Roberts writes first e-mail management program (RD) to list, selectively
read, file,
forward,
and respond to messages (July)
First
computer-to-computer chat takes place at UCLA, and is repeated during
ICCC, as
psychotic
PARRY (at Stanford) discusses its problems with the Doctor (at BBN).
1973
First international connections to the ARPANET: University College
of London (England)
via
(Norway)
1974
Vint Cerf and Bob Kahn publish "A Protocol for Packet Network
Interconnection" which
specified
in detail the design of a Transmission Control Program (TCP). [IEEE
Trans
Comm]
(:amk:) BBN opens Telenet, the first public packet data service
(a commercial
version
of ARPANET)
1978
TCP split into TCP and IP (March)
1980
ARPANET grinds to a complete halt on 27 October because of an accidentally-
propagated
status-message virus
1983
Name server developed at Univ of Wisconsin, no longer requiring
users to know the
exact
path to other systems
1986
NSFNET created (backbone speed of 56Kbps)
NSF establishes
5 super-computing centers to provide high-computing power for all.
This
allows
an explosion of connections, especially from universities.
1987
Number of hosts breaks 10,000
1988
2 November - Internet worm burrows through the Net, affecting ~6,000
of the 60,000
hosts
on the Internet (:ph1:)
1989
Number of hosts breaks 100,000
1990
ARPANET ceases to exist
1991
Gopher released by Paul Lindner and Mark P. McCahill from the Univ
of Minnesota
World-Wide
Web (WWW) released by CERN; Tim Berners-Lee developer (:pb1:)
1992
Number of hosts breaks 1,000,000
1993
InterNIC created by NSF to provide specific Internet services
directory
and database services (AT&T)
registration
services (Network Solutions Inc.)
information
services (General Atomics/CERFnet)
Worms
of a new kind find their way around the Net - WWW Worms (W4), joined
by
Spiders,
Wanderers, Crawlers, and Snakes .
Businesses
and media begin taking notice of the Internet
Mosaic
takes the Internet by storm; WWW proliferates at a 341,634% annual
growth rate
of
service traffic. Gopher's growth is 997%.
1994
ARPANET/Internet celebrates 25th anniversary
Commercial
companies start advertising and sales on internet
NSFNET
traffic passes 10 trillion bytes/month
Top 10
Domains by Host #: com, edu, uk, gov, de, ca, mil, au, org, net
1995
Sun launches JAVA on May 23
RealAudio,
an audio streaming technology, lets the Net hear in near real-time
Radio
HK, the first commercial 24 hr., Internet-only radio station starts
broadcasting
Traditional
online dial-up systems (Compuserve, America Online, Prodigy) begin
to provide
Internet
access
A number
of Net related companies go public, with Netscape leading the pack
with the 3rd
largest
ever NASDAQ IPO share value (9 August)
Registration
of domain names is no longer free. Beginning 14 September, a $50
annual fee
has been
imposed, which up until now was subsidized by NSF. NSF continues
to pay for
.edu
registration, and on an interim basis for .gov
1996
Internet phones catch the attention of US telecommunication companies
who ask the
US
Congress to ban the technology (which has been around for years)
1997
71,618 mailing lists registered at Liszt, a mailing list directory
Longest
hostname registered with InterNIC:
CHALLENGER.MED.SYNAPSE.UAH.UALBERTA.CA
101,803
Name Servers in whois database
1998
Network Solutions registers its 2 millionth domain on 4 May
Electronic
postal stamps become a reality, with the US Postal Service allowing
stamps to
be
purchased and downloaded for printing from the Web.
1999
Free computers are all the rage (as long as you sign a long term
contract for Net
service)
2000 The US timekeeper (USNO) and a few other time services around
the world
report
the new year as 19100 on 1 Jan
A massive
denial of service attack is launched against major websites, including
Yahoo,
Amazon,
and eBay in early February
web size
estimates by NEC-RI and Inktomi surpass 1 billion indexable pages
Needless to say, the current explosion
has led to almost every facet of business selling every conceivableproduct
and service imaginable.
© 2001 - Barry
Wroobel - Discovery Data Systems, inc.
(note: Set left and right printer margins
to 0.25" for printing)
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